About Official Beauty
A regional beauty growth platform, headquartered in Dubai.
What began as the region's first authorized Korean beauty distributor has evolved into a fully integrated brand-building company serving the world's leading beauty houses across the Middle East.
Our story
Official Beauty is the parent company behind Official K-Beauty, Official J-Beauty and Official Global Beauty. Each vertical is a consumer-facing retail brand. The parent is a B2B operating company: distribution, retail partnerships, market entry, ecommerce growth and regional brand building.
We were built on a simple conviction. The Middle East deserves the world's most exciting beauty brands — distributed officially, priced fairly, and supported with the marketing infrastructure each house needs to win in this region. Five years in, that conviction has become a platform.
Timeline
From distributor to platform.
- 2020
Founded in Dubai
Launched as a wholesale Korean beauty distributor — the region's first authorized source for authentic K-Beauty at fair pricing.
- 2022
Direct from Korea
Established direct relationships with brand HQs in Seoul, eliminating grey-market exposure for our retail partners.
- 2023
Modern trade entry
Became the supply partner for Gold Apple, Faces, Watsons, Chemist Warehouse, Supercare and Dubai Duty Free.
- 2024
Regional expansion
Active distribution across UAE, KSA, Kuwait, Qatar, Bahrain, Oman, Iraq, Jordan, Egypt and Morocco.
- 2025
Official Beauty
Formed the parent company — uniting Official K-Beauty, J-Beauty and Global Beauty under one operating platform.
Mission
To connect the world's most exciting beauty brands with Middle Eastern consumers.
Vision
To become the region's leading beauty distribution and brand-building company.
Headquarters
Dubai — the world's beauty crossroads.
Our headquarters, regional commercial team and distribution centre operate from Dubai. Bonded warehousing at the Jebel Ali gateway enables same-week dispatch across the GCC and onward re-export across MENA.
- Headquarters
- Dubai, UAE
- Distribution
- Jebel Ali Free Zone
- Markets active
- 10 countries
- Channels
- Retail · Travel · Ecom
